What is the difference between Freemium Plan and Free Trial ?

The Freemium Model is a pricing strategy where users get basic features of your streaming platform at no cost and can access exclusive contents and richer functionality for a subscription fee.

In practice, the freemium pricing model is a customer acquisition strategy to attract a large user base via the free offering, which is a tactic to convert a portion of the users on free plans into paying customers. By providing valuable features for free, OTT Platforms can engage users and demonstrate the benefits of their offerings.

The freemium model attracts large user bases, as the free offering significantly lowers the barrier to entry to access the contents, even if the features are limited. With Cadjin, you can use a freemium strategy for a special user as a personalize offer.

Difference between freemium and free trial
A freemium model offers a basic, free version of the product with limited features or functionality. Primary objective is to attract a large user base, build brand awareness, and encourage gradual upgrades to paid plans.
Example: Grammarly, which offers a free version with basic grammar and spelling checks, and a paid version for advanced features like plagiarism detection.

On the otherhand, free trial provides full access to all features of the product for a limited time, typically 7, 14, or 30 days. It allow users to experience the full value of the product and encourage a quick conversion to a paid subscription.
Example: Netflix offers a 30-day free trial, allowing users to experience its streaming service before committing to a paid subscription.

Cadjin offers both the Freemium and Free Trial facilities to its users. With Cadjin, you have the power to create personalized messages and offers that effectively guide your users towards upgrading. You can easily provide special discounts or promotions to further incentivize their upgrade journey. Our automated CMS solution ensures that the entire upgrade process for your freemium users is seamless and user-friendly, leading to increased conversion rates.