Unlocking Growth with FAST Channels:
A Cost-Effective Strategy for Your OTT Business

Free Ad-Supported Streaming TV (FAST) is rapidly becoming the most dynamic segment in the OTT industry. With revenues expected to hit $12 billion in the U.S. by 2027, FAST channels present a golden opportunity for businesses looking to expand their reach and boost brand visibility without the hefty costs typically associated with traditional TV.

What are FAST Channels ?

FAST channels are the modern-day equivalent of traditional TV, offering curated, linear programming streamed over the internet. The key difference? They're completely free for viewers, with content funded by targeted advertising. This model not only attracts a broad audience but also opens up new revenue streams for content providers.

Why FAST Channels are gaining popularity ?

FAST channels are accessible on various platforms, from smart TVs and CTV devices like Apple TV to smartphones. They allow users to enjoy a seamless viewing experience without the hassle of selecting specific shows, unlike AVOD or SVOD platforms. This simplicity has led to a surge in viewership, with an estimated 79.8 million users expected to tune into FAST channels by 2027.

The benefits of FAST Channels

• Free Content : Viewers are drawn to FAST channels because they offer free, ad-supported content, making them an attractive alternative to subscription-based services like Netflix or Hulu.
• Ad Revenue : With U.S. connected TV ad spending projected to reach $30 billion by 2026, FAST channels provide a lucrative platform for content publishers to monetize their offerings.
• Solving Choice Paralysis : FAST channels eliminate the frustration of endless content selection by offering pre-programmed content, making it easier for viewers to enjoy a passive, enjoyable viewing experience.

Getting started with FAST Channels

Setting up a FAST channel involves curating engaging content, scheduling programming, and ensuring smooth delivery across various devices. Partnering with an existing OTT platform is crucial to maximising your channel's reach and monetization potential.

In a world where content is king, FAST channels offer a powerful, cost-effective way to grow your OTT presence and connect with a vast audience. Don't miss out on this rapidly expanding market—FAST channels could be the key to unlocking your next big growth opportunity.

Conclusion

FAST channels present a prime opportunity to engage the expanding market of cord-cutters and cost-conscious consumers. With nearly half of U.S. viewers tuning in at least monthly, the potential for broad reach and deep engagement is significant.

To capitalize on this opportunity, selecting the right OTT platform is crucial. Cadjin, with its comprehensive features and competitive pricing, offers an ideal solution for broadcasters and content publishers looking to establish a formidable presence in the evolving OTT landscape.