Efficient Onboarding Strategies for Enterprise Video Platforms

by Aram Marno

28 May 2024

15 min read

Optimizing your enterprise video platform for onboarding can significantly accelerate the process. Here are some effective strategies to enhance engagement and efficiency:

1. Introduce Interactive Elements
  • Embed quizzes and decision-making scenarios to encourage active participation and reinforce learning objectives.
  • Record guided software training and product demos featuring interactive video chapters and knowledge checks, allowing employees to navigate content at their own pace while assessing their understanding.
2. Utilize Call-to-Action Overlays
  • Incorporate call-to-action overlays strategically within video content to direct viewers to additional resources or next steps, enhancing accessibility and facilitating further exploration of relevant topics.
3. Implement Polls for Progress Monitoring
  • Include polls within videos to gauge employee progress and gather valuable data on comprehension and engagement levels. This real-time feedback mechanism aids in identifying areas for improvement and tailoring future training initiatives accordingly.
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Video increases discoverability

New hires deserve a smooth transition into their roles, equipped with all the necessary information at their fingertips. Leveraging video platforms transforms the onboarding experience, making essential information easily discoverable akin to a well-organized digital asset management platform or intranet.

By categorizing crucial content and establishing a dedicated "video destination," new team members can effortlessly navigate through a wealth of resources tailored to their needs. From training modules to leadership insights, culture-related content to IT instructions, everything they require is conveniently housed in one centralized repository.

Empowering new hires to learn independently and at their own pace, video content allows for convenient consumption and revisiting of key topics as needed. With effective content management processes in place, creating an intuitive navigation experience becomes seamless, ensuring no time is wasted and no information gaps exist.

Strategies for optimizing the effectiveness of your onboarding video library

  • Re-purpose Live Training Videos: Extend the reach and impact of previously conducted live training sessions by converting them into on-demand content, ensuring continuous accessibility and relevance.
  • Enhance Discoverability: Boost the discoverability of your content by adding meta descriptions and keyword tags, making it easier for users to locate relevant resources.
  • Incorporate SME Insights: Enrich your library with prerecorded in-depth explainers from subject matter experts, addressing common questions and providing valuable insights to new hires.

Elevating Onboarding Accessibility with Video Platforms

  • Include Transcripts: Enhance accessibility by providing transcripts for videos, facilitating comprehension for diverse audiences.
  • Provide Language Translations: Cater to global teams by offering video content in multiple languages, fostering inclusivity and engagement.
  • Offer Audio Descriptions: Enable audio descriptions to assist visually impaired employees in accessing and understanding video content.
  • Enable Auto-Captioning: Enhance accessibility and compliance by implementing auto-captioning features, ensuring all content is accessible to individuals with hearing impairments.

Insights for Onboarding Optimization

Leveraging an enterprise video platform provides valuable insights to refine onboarding processes:

  • Analyze Engagement Metrics: Gain deeper insights into how new employees interact with video content using engagement metrics like view-through rates. Identify patterns to enhance content relevance and effectiveness.
  • Export Engagement Data: Export viewer engagement data to learning management systems (LMS) or HRIS systems for comprehensive insights. Tailor onboarding materials based on engagement patterns for targeted learning experiences.

Tips for optimizing the learning outcomes

  • Adopt a Systematic Analysis Approach: Identify key metrics aligned with organizational objectives to systematically analyze engagement data.
  • Experiment with Content Variations: Create different versions of videos with varying intros, calls to action, or content styles to identify optimal performance.

By harnessing the power of video technology and implementing best practices, organizations can drive efficiency, engagement, and scalability, ultimately fostering long-term success and growth across the entire employee lifecycle.

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